Using WordPress to take ideas and give them a vibrant digital form
All of my websites are built using the WordPress framework because it offers increased flexibility and the ability for clients to manage their own content. With a huge library of plugins, the website can be expanded with additional functionality to accommodate the client’s growing needs. For any given project, I offer a selection of services to get you up and running.
Get help finding and registering a suitable domain name for your blog or business.
Web Hosting Setup
Need help selecting a web hosting provider? Let me help you pick the right one for your needs.
A Huge Library of Stock Images
A picture is worth a thousand words. I work with one of the largest image libraries for use in all my designs.
Setup one or several new email address to go with your registered domain.
I believe good web design is built on a foundation of strong communication and a mutual understanding of what the client wants vs. what the client needs. A good designer will learn all they can about the client’s wants and desires and temper that vision with clarity and focus. This is why I make it a point to talk with my clients one-on-one before entering into any new project. It is important that I build a relationship with my clients to ensure that we are the right fit for each other, before moving forward. The key to this relationship is based on several foundational principles.
Communicate Your Ideas
One of the most important things for a client is to communicate their ideas in a clear and concise manner. As a designer, my job is to take your vision with all its ideas and give it form. But to do that, I need to know what those ideas are and how they work, so I can figure out how to put them together in the best way possible. When discussing the vision for your site, you should be able to:
- Communicate the goals and objectives for the site
- Identify who your potential audience is
- Express what you want your site to convey
- Describe the visual look you want
- List the sections & features for the site
With this information, I will have the necessary foundation to create ideas for your site. And by working together, we will be able to take those ideas and create the website you envision.
Content Is Key
The primary job of a web designer is to shape your content not create it. It is the client’s responsibility to create the content necessary for their website. Elements such as copy, images, graphics, and videos are the product of the client’s intimate understanding of their voice, product or service they are trying to promote. When a client goes into a web design project with little to no content, it stifles the creative process, making it difficult to come up with a design that flows with the information.
Think of a web designer like a contractor building the structure of a house. We lay the foundation and build the structure of the home, but it is essentially a blank slate — no paint on the walls, no flooring laid down, and no furnishings of any kind. All these elements require your input. Everything from the paint (what colors you like) to the furnishings (copy, images, videos) is provided by the client, so the designer can apply and arrange them in a way that is functionally sound and visually pleasing to the client.
Design Takes Time
Rome wasn’t built in a day and neither are websites. With the bevy of software and services available today, many people believe web design is “easy” since anyone can do it. But as any good designer will tell you, nothing is ever easy. While software like WordPress makes it easy to develop a website, knowing how to use it, modify a theme, write new code, and style the site to your specifications takes considerable time and effort.
Know that delays can and will happen for reasons beyond our control, which is why I factor them into any time estimate I provide. Recognizing this means understanding that if you want a good website, you will honor the time commitments needed by the web designer to fulfill your requests and produce the results you need.
Value The Work
When it comes to careers in art and design, remember that you get what you pay for. Asking a web designer to build a website for you is not a marginal feat. You are asking them to take raw ideas and concepts and conceptualize them into a single, coherent form for you and your audience. This does not come easy nor does it come cheap. If you are not prepared to pay for that type of talent, you can expect to walk away disappointed.
When it comes to the costs associated with web design, remember that you are paying someone to deliver a service that you cannot provide yourself. Not everyone is capable of designing a website and hiring a professional to do so saves you time, money, and effort that can be better spent on matters more important to you and your business.
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